As of January 2019, Dunkin's Donuts will officially change its name to Dunkin'.  Just plain Dunkin'.

According to reports, the company is getting rid of the "donut reference" because they want to focus more on being known for their coffee and other beverages.

So, let me ask you.  What do you think of when you hear the words Dunkin' Donuts?  Coffee or donuts?  To me it will always be a donut place in my heart.